'Strategic Marketing' was a module undertaken during our second year at university. This was a group project which we had to present to the class. The objective was to get young school girls to play more sport. Our idea was to collaborate Adidas x Burberry to create the ultimate high-fashion P.E kit as an incentive, only available for students who participate in school sports. I designed the logo, storyboard, phone app and marketing mock-ups.
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